Persuading With Emotion


By Scott A Gardner

The 7 Secrets Of Persuasion by James C. Crimmins, PhD. has it all. Well, almost all. Crimmins steps through all the rules, or "secrets," of persuading your target audience. It turns out the one big overarching secret is to use emotion, not facts. But what he doesn't quite do is step through the process of putting together your very own persuasive marketing message.

We're going to put together a marketing message, one almost any business would use. Then we're going to tear it apart, and rebuild it using those 7 secrets.

Let's think about our initial message. We want to tell people something positive about our business - our services, our products. Then we want them to reach out and contact us, maybe put themselves on our email list.

Now, I'm going to explain it slightly differently. We want to persuade our target audience. First, we want to persuade them to listen to our message. Then, we want to persuade them that we have a solution to their problem or situation. Finally, we're going to persuade them that they need to be on our contact list.

The first explanation will give us one message. The second explanation will give us an entirely different one.

Let's put together a short marketing message for a sample company. Before you start yelling, "It's not what my business does," please realize that you can substitute the names, features and benefits of your business for those in this generic message, and 99 times out of a hundred, the resulting message will sound perfectly fine. Obviously I'm putting this in written form, but you could also use it as a script for an audio or video message as well. Let's take a look at our sample message.

Original

At CleanCo, we use the Steam-o-mat 5000 to clean both residential and commercial carpet installations. When you hire us, you get:

A team with over 25 years of combined experience

Organic cleaning solutions which leave no harmful residue

A system that draws the most dirt, and the most moisture, out of the carpets we clean

A 3-month guarantee - we'll clean any minor stain on the area we serviced free of charge

When it's mission-critical you get your carpets cleaned fast, and cleaned well, call CleanCo. For more information and a coupon for 10% off, please visit our website.

Pros:

Company name mentions at bottom and top

Guarantee

Call to action

Cons:

Two calls to action, both weak

No hard time limit or deadline

All fact, no emotion

Two target markets (residential and commercial)

Fake professional language - "mission-critical"

No testimonials

Now let's take the guts of this message, and use two different emotions to frame the message. We're going to use as many of Crimmins' 7 Secrets as we can in crafting each message. Please note: just because we're not mentioning the features and benefits of our service in the following messages, doesn't mean they don't still apply. Since people buy with emotion and justify with reason, having those benefits is still applicable.

Fear

Pet feces. Toxic chemicals. Insect larvae waiting to infect your skin and lungs. Don't let your carpets make your employees and visitors sick. Keep your costs down by keeping workers healthy and clean your carpets every quarter. Steam cleaning isn't just for making your carpets pretty - you're improving the health of your visitors, your employees, and yourself! You will enjoy a healthier workplace. You will literally breathe better every day. Call CleanCo now to schedule a visit from our expert team this week.

Pros:

6 out of seven secrets (if we add a picture or mood music)

Ends with a strong call to action & deadline

Cons:

No Secret #4 - Unearth info

Picture you add may not be "art" (Secret #7)

Pride

The design of your workplace is beautiful. You and your employees enjoy working here. But building a work environment is just the first step. Keep the quality of life, and real estate value, high by cleaning the carpets this quarter. You want to provide a clean, healthy work environment for yourself and your employees. Start from the ground up by calling CleanCo today. Feel healthier and happier, breathe easier, with a clean carpet under your feet. Your visitors, your employees - you will have a better work day! What's your biggest reason for NOT steam cleaning more often? We want to know! Call now to tell us, and to schedule a visit from our expert team this week.

Pros:

All 7 Secrets (with picture or music)

Cons:

Still no testimonials

Your task now is to take the examples above and craft your own emotional message, aimed squarely at the gut of your target market!

* * * * *

Scott Gardner is the founder of boutique firm Agile' Marketing Services, LLC. They specialize in working with their clients to become Recognized Experts, and using that status to leverage the clients' marketing efforts. For more information, please visit http://www.AgileMarketingServices.com.

How an Outside Event Planner Can Save Your Business Money


By Deany Dormer

When it's time to plan a marketing event for your business, which is the more cost-effective option; hiring an outside event manager or using your internal marketing team?

Your first instinct might be to choose the internal marketing team. After all, you're already paying their salary so there's no need to hire someone else. But not so fast.

Using your internal team can cost you money in the long run. Sure, the up-front cost will be absorbed in payroll, but your ROI is likely to suffer. Here's why.

The benefit of focus

First, let's assume your marketing team is like every other marketing team on the planet. They're busy managing multiple complex projects with competing timelines. If you task them with coordinating an event, they'll be handling the details in between fielding sales team emails, writing a script for the radio ad, and setting up a content calendar for the next three months.

Meanwhile, an outside event manager is focused on your event. She takes the detail work off the shoulders of the marketing team but still collaborates with them on the big picture marketing goals.

While your in-house marketers are generalists, your event manager is a specialist. All of her energy and talent goes into a meticulously planned event that surpasses your goals.

Expertise and proven connections

Everyone has heard the axiom, practice makes perfect. While your in-house team might organize one or two events a year, an event planning professional has dozens or even hundreds of successful events under her belt. She knows what works and what doesn't and brings you the benefit of her expertise.

Experienced event planners know where costs can be cut without skimping on quality. They use their expertise to make sure every dollar you spend gives you the highest possible return on investment.

In addition to her expert knowledge, she comes prepared with a roster of vendors, venues, caterers and other service providers who can make sure your event goes off without a hitch. She knows the best in the business and will bring them in where they can be most effective for your event. Sometimes she can even turn those preexisting relationships into discounts or special deals for you.

Event Managers keep an eye on the trends

Sure, your marketing team might know all about the latest trends in inbound marketing or how to use big data, but do they have their finger on the pulse of the event industry? Do they know what the next hot trend is and how to best capitalize on it for your business? Probably not.

A professional event planner makes it her job to know where the industry is going and what is likely to work in the future. She'll make sure that your event exceeds attendee expectations by delivering the latest and greatest the industry has to offer.

That translates to a better overall attendee experience. Attendees walk away more engaged, better informed, and more likely to buy.

If you're ready to get higher ROI for your event by working with a professional event manager, contact Deany Dormer at 757-785-5081 or visit http://www.assistmyevent.com

How to Qualify Leads at Your Events


By Deany Dormer

A marketing event is an ideal way to interact one-on-one with current and potential customers. In a world saturated by digital, a marketing event creates a valuable personal relationship between your business and your ideal client.

Even better, a marketing event can do more than build strong relationships, it can help you generate leads. New leads are the lifeblood of every successful business. They strengthen your portfolio and help the business grow.

What is a qualified lead?
Knowing which attendees are qualified leads and which are just along for the ride ensures that your time and money is spent efficiently.

Identifying qualified leads lets you tailor your pipeline to those potential clients. Don't turn someone offer by aggressively following up when a lighter touch is needed. And don't lose out on potential customers by failing to follow up with someone who is on the fence.

So how do you tell if someone is interested? They ask a lot of questions. They opt-in to receive emails or follow up information. They post about your event or company on social media. They try hands-on demos.

Usually, the more touch-points a lead interacts with, the warmer that lead becomes. So create multiple opportunities for attendees to engage with you. That can be through presentations, demos, Q&A sessions, social media sharing, opt-ins and more.

Knowledge is power
Getting the most out of your event marketing starts with gathering as much data as possible about your attendees. Go beyond who showed up and who didn't. Keep track of who attended which parts of the event and who was most engaged throughout the process.

The tools you use to track attendees can range from the traditional to the cutting edge. You might ask attendees to sign in to a talk or drop their business card into a fishbowl to win a prize. Or you might have attendees scan into a seminar using a barcode or enter a contest by posting to social media using your event hashtag.

Convince attendees to opt-in to follow-ups by promising to email them a link to the slideshow or similar resource. All of these tactics allow you to see who was interested in which topics. That will come in handy when you're ready to follow up.

Start with sign-up
Start gathering information from the very first interaction. When attendees sign up for your event, they should fill out a simple form that includes such information as their name, title, company, and reason for attending.

This simple information can help you organize your follow-up later. You can sometimes see right off the bat whether that attendee will be a qualified lead.

If you're selling to businesses, a c-suite executive from a large company is probably a qualified lead from the start. If you're selling to individual consumers you may need to get more creative with your questions. For example, if you're a pool company, ask if the person owns their home or is renting.

Use social media [http://assistmyevent.com/use-social-media-during-your-event/]Social media is an effective way to gauge attendee interest. Attendees who are engaged in what you have to offer may post on social media. Make it easy for them by creating a custom hashtag. You can even create photo opportunities that remind them to post their pictures.

Host a Twitter-based Q&A session. And make sure someone is manning your social media during the event to quickly answer any questions attendees may have. Monitoring engagement in this way can help you identify leads that are ready for more information.

The beauty of social media is that even people who can't attend the event can experience it in some way. You may even find additional leads among the comments and likes from social media during the event.

The proof is in the follow-up
After the event is over, you'll be left with a ton of information to sift through. Quickly identify your most qualified leads and rank them by level of interest. Then follow up.

Tailor your follow-up to the level of engagement and interest. A lead who shared multiple pictures of the event on social media might be a warmer lead and require a different approach than one who just dropped their business card into a raffle.

If you're not following up with leads post-event, you're missing the biggest value your event can offer - warm, qualified leads ready to buy.

If you're ready to start planning an event to generate qualified leads for your company, contact us today.

Executive Events http://www.AssistMyEvent.com

Packing Jewelry for a Vacation: Get the Tips


By Courtney Smith

If you have a fun vacation coming up, then you shouldn't leave home without your fashion jewelry. Traveling with costume jewelry is an excellent way of staying chic and ensuring you don't lose your most valuable heirloom jewelry and diamonds. You don't have to bring dozens of outfits with you and you can easily create new outfits or transition the same outfit from day to night with the help of some carefully chosen accessories. Just because you'll be living out of your suitcase for a while doesn't mean that you have to lose your sense of fashion. No matter if you're planning a trip abroad or you're seeking adventure close to home, pack the accessories ahead of time. And check out these tips for packing jewelry for travel.

Decide what jewelry to bring
Although it can be tempting to bring your entire jewelry collection with you on vacation, you don't really need all of it. If you have fine pieces of jewelry that cost a fortune, it's better to leave them at home to avoid the risk of theft and loss. Pickpockets and con artists often target tourist areas, so it's better to be on the safe side. Don't travel with gifts from family members or heirlooms, because you should enjoy your vacation and not worry about losing your accessories. Their place is in the jewelry box. If you insist on taking accessories with you, then settle for a curated selection that includes items that go with every outfit.

Invest in a jewelry travel case
When packing jewelry for vacation, you need a secure and convenient place to store them, otherwise, they'll get tangled - in other words, a jewelry travel case. Jewelry cases are like cosmetic pouches, the only difference being that they have separate bars for the earrings and rings. When you have a dedicated case for your fashion accessories, packing for vacation is a lot easier. Besides bars, there are holes and inserts for all your personal ornaments. The organizer doesn't have to be expensive. Look for a compact case that has a hard exterior, because the last thing you want is to have your sparklers damaged. Hexagonal boxes are great for protecting travel jewelry since they have a secure lock and key.

If you're a DIY fan, then...
Take into consideration these methods for safely packing fashion accessories:
• Use drinking straws - necklaces are difficult to untangle. The thinner the chain is, the more tangled they get. Use drinking straws to prevent a mess. Insert half of the necklace into the straw and the plastic will keep the chain in place.
• Make jewelry cards - don't throw your earrings all together. Keep them organized with index cards. Just pinholes through the index card and insert the earrings. You won't get frustrated from dangling and tangling.
• Buttons keep earrings organized too - the buttons act like earring cards, keeping the ornaments together and preventing loss. Insert the earrings into the holes. Make sure that the holes aren't too far in from the edge because you'll have difficulty getting the jewelry through.
• Get your pillbox organizer - although it's meant to store and organize tablets, it can be used to store small pieces of jewelry like rings, earrings, bracelets, and necklaces. The pill boxes are connected, so everything will be in one place.

Fighting the Green Monster In Your Jewelry Box: Caring For Your Costume Jewelry


By Courtney Smith

Do you remember the morning you picked out your favorite fashion jewelry accessories and you noticed that it looked dingy and discolored? Yeah, me too. For lovers of costume jewelry, this is sadly a very common occurrence and until you learn how to properly care for costume jewelry, you'll continue to lose your beautiful fashion accessories to the green monster that lives in your jewelry box. So here are a few things you should keep in mind when caring for your favorite costume jewelry.

First things first, keep costume jewelry as far away from moisture as possible. In case you haven't noticed, warmth and moisture ruin almost everything. So if you have plans to use your fashion jewelry for a long period of time, you have to make sure that they stay dry at all times. Whenever you have to carry out any activities that may involve water like dishwashing, laundry or even swimming it's best you do these activities without wearing your jewelry. If they come in contact with water by any chance, make sure you dry them immediately.

Do not wear them every day. Sometimes, just like all of us, your costume jewelry needs a break from time to time. Wearing them every day would only result in their early demise. So if you want those necklaces and earrings to have a place in your jewelry box for a long time, you may want to alternate pieces every now and then. If not, consider stocking up on a few of the same style and alternating them from time to time. The good thing about costume jewelry is that it's affordable and having a small stockpile will keep you in fashion without breaking the bank.

If you absolutely don't have to wear them, don't. Now that we've established that costume jewelry shouldn't be worn every day, we should also note that they don't have to be worn all day either. Just because today is tassel necklace day doesn't mean you can't periodically remove your jewelry through the day. All that water and acid in your sweat is strong enough to tarnish or even break fashion jewelry. Think about it, do you really need to have them on when you're catching up on your favorite Netflix series? I didn't think so. So at that time of the day you're not trying to turn heads and take breaths away, it is absolutely okay to take them off. Most importantly, never sleep with your costume jewelry on. Trust me; the chances of meeting your soul mate in your dreams are slim to none.

Always clean them. I mean, you didn't have to hear this from me. If you're looking to use your costume jewelry for the longest possible time, then you should be cleaning them after each use. Although this may seem stressful at first, it pays off in the long run. All the oil, perfume, lotion or dirt that may have been transferred from your skin to your jewelry will eventually build up to accelerate oxidation. Next thing you know, your favorite necklace is dingy or worse leaving green on your neck. Bottom line; always ensure that your jewelry is completely wiped down with a soft cloth before you store it.

PS: Never use jewelry cleaners on costume jewelry as they contain chemicals that may be too harsh for the materials from which costume jewelry is made.

Can Aspies Learn Self-Defense and Martial Arts?


By Gail Garsia

Why learning self-defense is important for aspies
Aspies tend to be bullied often and sometimes suffer from lack of self-confidence. Learning self-defense is an excellent way to teach an aspie self-confidence and ward off bullies.

Neurotypicals have other ways to defend themselves. They know when someone wants to hurt them, and they might be able to play mind tricks to avoid bullying or attacks.

Why learning Martial arts can be difficult for aspies
There's the problem with sensory issues, such as loud noises and bright fluorescent lights. Some aspies suffer from social phobia, and some have problems understanding instructions. Also, many aspies have poor motor skills.

My personal experience as an aspie learning Martial arts
I've wanted to learn self-defense since I was little, but my mother was against it because she thought girls shouldn't learn Martial arts. She told me I wouldn't be able to learn anything and I'd just get hurt. I was afraid I wouldn't understand the instructions, and I was painfully aware of my poor motor skills. My sensory issues are rather mild for an aspie, but I was afraid to walk into a room full of people.

As a grownup, I thought bullying was over. I thought it was something that only happened in school. So I just let go of my dream to learn Martial arts.

And then I grew up and found a job in a fast food restaurant. I was bullied constantly and had to quit. I found another job just to get bullied there too.

I finally realized I had no choice and went to a place that taught mixed kickboxing, Thai boxing, and a bit of Karate, sort of a mixed self-defense training.

My first lesson was a total disaster. I was the only girl in class, and the instructor obviously believed girls shouldn't learn Martial arts. He was showing fighting tactics with a baseball bat too fast for me to catch on, got mad at me for not being able to follow, and simply ignored me for about an hour. I didn't understand any of the moves he demonstrated, and he didn't offer an explanation or slow demonstration.

When class was over, and I went to the bathroom to change my clothes, the guys walked in, and the instructor told me he told them they can use the girls' room because he forgot I was there.

I switched instructors and got to a mixed class with guys and women. The new instructor was nicer, but he told us to pair up to practice a technique, and I was left alone. I was embarrassed at first, but then the instructor paired up with me.

It took me longer than the neurotypicals to learn self-defense moves, but when I finally did, I was the best student, much better than anyone else. It boosted my self-confidence and helped me get over my rage attacks.

Unfortunately, I had to drop out after a year due to stomach aches and lack of money.

I think people on the spectrum can benefit greatly from Martial arts or any kind of self-defense classes. Sending you little aspie to Martial arts classes is something I recommend hotly.

How to teach an aspie Martial arts
Teaching Martial arts in a one-on-one setting is probably better for autistic people than learning in a group, if you can afford it.

I'd suggest telling the instructor the child have Asperger syndrome or autism beforehand.

Self-defense classes at home are probably better for aspies, in a familiar setting.

Conducting classes in rooms with muffled lighting and trying not to make too much noise is probably a good idea.

Teaching a person on the spectrum self-defense can be a bit challenging, so I'd suggest getting a patient instructor who's willing to put an effort.

Aspies may learn self-defense moves slowly, but in the end they'd probably end up being the best students ever. Our strength, the fact that we're often hyper, our ability to repeat the same move over and over again for practice, and our tendency to be perfectionists make us excellent candidates for Martial arts, from my own personal experience.

More posts about my experience as an aspie girl in my blog   https://aspiegirlblog900040703.wordpress.com

Visit my blog for more information about Asperger and work, bullying, childhood and more.   https://aspiegirlblog900040703.wordpress.com

Explore Trang Region In Thailand


By Michael William John

Thailand is a place where you can cherish beaches, island, and company of friendly people. The main attraction for tourists is the Bountiful table, as we all know that Thailand is a land of amazing cuisines, so the tourists who love food never miss the chance to taste varieties of cuisines when in Thailand.

There is something for every type of traveler, now those who are in love with natural beauty and want to spend some time far away from the populated and polluted city would love to come to Thailand. The rural heartland with tropical forests, rice paddies, and agricultural beauty attracts the people who want to get connected with nature.

The sacred places of Thailand are on the top of the list when it comes to spiritual traveling. This Buddhist nation has so many gorgeous temples which are very popular and because of the beauty and a soothing feel, they are so much famous among tourists. Not only the food, nature, and temples but the coastlines are also very popular. From diving with whale and sharks at Ko Tao to Surfing at Ko Lipe, there is so much to do on the beach side.

Thailand popularity is because of the options this land offers to every tourist. We have already described a lot about Thailand and now is the time to know about Trang Region In Thailand. There are so many things which no traveler would want to miss, so scroll down to know that what you can explore in Trang.

Tham Le Khao Kop -Dragon Cave

It's a very interesting inland cave. You can only go to visit this cave through the underwater canal. There are so many boats and crew that will take you to the canal and give you a tour of the cave. Whatever idea you get from the word Cave, is what you are going to experience and see there. We would give only one suggestion that it is not for claustrophobics.

Waterfalls

If you need a break from materialism and all the history stuff, do not get disheartened as Trang has another very rejuvenating place for you. That is waterfalls, the Namtok Ton Te and Namtok Ton Tok are the two amazing waterfalls which will make you feel relaxed and will lessen your tiredness of trip a bit. You can freely swim and make your body feel distressed and rejuvenated.

Trang Night Market

This is the perfect market for the food lover. You will find the plethora of food on offers and cuisines like fragrant Thai curry, fried chicken and a lot more than this. There are varieties of seafood that you have to try for sure when in Trang. Even the street food is a must to taste and enjoy every bit of authentic Thai cuisine.

Chinese Temples

If you want to see the beauty of Chinese temples, well they are just a small walk away. Do not imagine the Thailand temples and Chinese temples as they are different from each other. Here you would find the dragon that adorns the temples and makes it look more gorgeous. It should be on your bucket list when traveling to Trang.

These are some interesting things you can do in Trang and make your holiday a memorable one. So when you are in Thailand don't forget to take out some time and visit Trang region. Now the thought will arise that from where you can get your    holiday package booked and add this gorgeous town in your itinerary, well you can search online and get endless of options for booking with full satisfaction and in your budget.

Change Your Business Practices to Suit Your New Cloud ERP Software


By Nityananda Rao

Many businesses love their old software and do not want to change them.

They buy a cheap Accounting or an ERP software that meets their business requirements when they were making USD 1M. Now they want to use the same and make it run as the business has grown to US$10M. As their business need changes to meet Sales demands or CRM needs, they buy additional software and spend huge money to integrate the new technologies to their old Software. Because they are not able to see the future growth and do not purchase a FUTURE ready ERP software.

The challenge they do not understand is, they spend huge amount of money to run the old software, they keep IT personal to run and manage their hardware and server etc. This would lead to loss of business opportunity as the old solutions are not integrated together affecting customer services.

Recently as part of our cloud ERP software sales, we met a US$100 million manufacturing company in India. During our discussions with the company management, we were sure that they are interested to go for a Cloud ERP Solutions. But the challenge was "can we customize the product to suit their business practices and needs?".

This means, management wanted to retain and follow their 30 year old practices where they manually check the data, numbers even after these are generated from their current stand alone ERP. They wanted controls and approval at every stage of documentations.

They were in dilemma, because their business had expanded and had operations in 3 large locations. But they wanted to continue with old practices as they are afraid that their "Old workforce" can't manage the pressure. They don't want to change the legacy of the company Founder too.

It gave us an opportunity to think what is happening here and our findings were as below.

1. Old practice: When the Founder started the business, he wanted to control every document movements and approved by him. It is OK as that time where the taxation rules were stringent, getting bank loan was difficult and Information / trade secret should be kept under wrapped. But as the business grown they added more people to do the manual document preparation and built "verification layers", but didn't automate the process and remove the old practices.

2. Fear of Unknown: Many senior employees worked as assistants to the Founder and gained his confidence and were promoted. The loyalty and "fear of unknown" didn't allow them to change the old practices. They followed "Boss is always right" model.

3. Don't fix anything unless it is broken: They didn't make any attempt to know what is happening around the world and they didn't trust anyone. This was the problem as they never sought after some of the best practices around the industry and made an attempt to practice and follow. They have an ISO9000 certificate, as it was essential to get the large company orders. They strongly believed that they follow a "World class practice".

4. Resources Cost is cheap, but now it is affecting the organization as the current Workforce did not follow the level of commitment and loyalty that was exhibited by senior employees.

5. New generation is looking to change the current practice, but are overruled by their parents who are more "experienced". So many young generations are forced to follow the old practices, as the senior workers never listen to them.

6. Data duplicity and entries were high as their current system is a combination of multiple solutions that are decentralised.

7. Founders and their family could not penalise the old workers even though they miss the deadlines or missing the compliance rules as they were loyal to business and had grown with the business.

After analysing the above, we suggested the following with justifications. Because it is essential to be empathic to customer needs and see how can we help them?

"We are happy to customize the ERP to suit your needs. But, before doing it, you should run our ERP "as it is" for 6 months. Post that we will take a decision on the next steps to follow".

We justified this on why they should go for automation of an ERP and not to customize it to follow their old practice with below points.

1. A world class ERP solution brings some of the best practices used across the world. This could help them to improve the productivity, reduce wastage and improve inventory movements.

2. Cloud ERP brings in process automation, control and meets compliance needs as it is. No more last moment run and miss the compliance deadlines and pay a penalty.

3. It reduces the chaos and simplifies the process.

4. It brings in clarity to the process and Business Owners can see the right details at right time.

5. Competition is increasing day by day and Businesses need to be ready with right process to win the customers. Customers are the decision makers now as the information is freely available to everyone.

6. Government Rules and regulation have become stringent. Every county is co-operating with each other to find tax evaders. So it is not advisable to keep the Oral records or miss the bookkeeping.

7. Just because they are following a process for many years doesn't mean it is correct now.

In summary, we won the deal being honest with this prospect and implemented our Cloud ERP Software as it is.

Before starting http://www.AcTouch.com a Cloud ERP Solutions, I worked with software industry (Enterprise Resource Planning (ERP), Banking and Treasury Software products) for 20 years.

Personally I do not agree to the software product licensing concept where OUR product is licensed to a customer to use it and in turn we make him an "IT Expert" to manage OUR software, take OUR database backup on his HARDWARE rather than RUN his Business for which he bought OUR software. Irony is, he PAYS money to TEST and IDENTIFY Bugs in OUR software and we collect the money as "Annual Maintenance Contract".

So we developed a cloud solution, AcTouch.com, where customer has an option to use the product while we manage all software upgrades, regular DB backups and make sure that he runs his business without any problems.

I normally write about MSMEs and their pain points that I encounter during my interaction.

Everyday I learn from MSME Business Owners.

I am an alumni of INSEAD Business School with a mechanical engineering background and this helps me to understand the business problems and their challenges.

How to Maintain the Different Shoe Materials


By Leo Eigenberg

Modern shoes are made in many cheap and exotic materials that need to be cleaned in a specific way. If the proper cleaning methods aren't used, the usable life of the shoes can easily shorten. For this reason, let's take a look at the best options for cleaning the different materials:

Leather

Leather is a material that can benefit from a regular clean. After every wear, it is useful to give the shoes a wipe to remove the most noticeable dirt and debris. Once the dirt is removed, they can be cleaned with a solution of saddle salt and water. This is a great way to revive the look of the shoes, but it is important to avoid getting the leather too wet.

Canvas

Canvas sneakers can easily get dirty and pick up mud when in use. The best way to clean these shoes is to wait until they are fully dry. A great cleaning solution is baking soda, laundry detergent and a light scrubbing-brush. If the sneakers feel a little wet after cleaning, they can be filled with non-inked white paper to help shorten the drying time.

Rubber

Rubber is likely to be one of the easiest materials to clean. This is a very hard-wearing and durable material to clean so it is relatively easy to get the original look back even if they get extremely dirty. However, there are certain situations that need extra care when cleaning. For instance, if they get covered in paint it is still possible to clean, but necessary to use a mild cleaning agent that is intended for this material.

Mesh

Mesh is a further material that is relatively easy to maintain. However, the mesh is likely to be combined with other materials, which will make it more difficult to clean. Generally, it helps to clean the other materials first and then concentrate on the mesh. The easiest way to clean mesh is to simply create a mixture of soapy water and apply with a gentle cloth.

Suede

Suede is a material that is difficult to maintain the like-new appearance because it will soon start to pick up scuff marks. A specialized brush must be used and only clean the shoes when they are fully dry. A purpose made suede eraser is a great remedy for treating the most difficult and stubborn marks. Also, this type of shoe should receive a regular application of protective spray to minimize issues when they are being worn.

Discover more about footwear and cheap MBT shoes.

7 Killer Ways To Maximize Your Fat Burning In The Gym


By David Adams

Hey, we all want to shed some pounds and get back to the body that we had when we were younger and didn't appreciate it but it takes discipline, planning, and dedication to make that happen. All too often people shed 10 or 15 pounds and then seem to stop losing weight. There is definitely a reason this happens and it should not be seen as failure or an excuse to give up on your weight loss goals. Here are 7 absolutely killer ways to maximize your fat burning routine and help ensure success with your weight loss goals.

1) Anaerobic Exercise

If you think you can just run laps or pedal that fat away, think again. Muscle tissue is what burns the most calories in our bodies and you need to life weights in order to create bigger muscles that will burn more calories. Now although aerobic exercises such as cycling or swimming are also necessary, the fact remains that building bigger muscles is the best way to lose weight and keep it off. This is because you are creating a more efficient calorie burning machine by lifting weights which will ensure you success with your weight loss goals.

2) Warm-up and Cool Down

Warming up before exercising and taking the time to cool down afterwards with some light exercises are not generally seen as essential to a fat burning program. However, the reason why a lot of people tend to give up on their weight loss goals is because they failed to see the progress they hoped for when they began. An injury, even one that only lasts for a few days, can set your weight loss goals back by weeks and lead to a loss of stimulation. You need to plan an extra twenty minutes into your weight lifting routine for these two essential activities or you risk injury and derailing your weight loss plan.

3) Diet, Diet, Diet

This should not be a killer way to maximize your weight loss goals but it is. The reason for this is because people tend to think of losing weight in two ways: diet, or exercise. Hey, these two go hand in hand and you are never going to maximize your fat burning routine in the gym unless you take care of your body outside of the gym. Stop thinking of meals in terms of three: instead, think 5 meals with smaller portions. The FDA recently developed a new food pyramid with this very idea in mind and you should check it out before starting your fat burning program because it can save you a lot of time and energy if you get the diet part figured out before even stepping into the gym.

4) Plan Workouts

The body is the most complex machine on the planet and you can�t just hope to step into a gym and jump on a machine or some weights and think that you are going to see the results you want without knowing how they affect your body. The ideal exercise routine is done only 3 or 4 times per week and only for 30-45 minutes at a time. You cannot work your body more than this because it will actually cause your muscles to break down which means you will be burning fewer calories, and therefore, not maximizing your fat burning routine in the gym. If you have any doubts about what kind of routine is ideal for your goals, don't be afraid to consult a physical trainer to help you set up a program that is best suited for you.

5) Nutritional Supplements

If you really want to maximize your fat burning routine in the gym, then you need to consider using nutritional supplements. Now I am not talking about those crazy supplements that promise to burn fat for you while you sit and watch tv! I am talking about essential fatty acids, amino acids, whey protein - things that will truly maximize your workouts that you can't always expect to get in the foods you eat every day. Again, consult a physical trainer if you want to know which supplements are best for your weight loss goals.

6) Set Weekly Goals

I know that this just seems terribly obvious but the truth is that most people are not thrilled with the idea of working out so it is easy for them to skip a session or indulge in some pizza and think that they will make up for it next time. Listen, next time never comes and when you stop seeing the scales go down, the motivation just seems to stop. By setting weekly goals, you can track your progress and make it that much more likely that you will adhere to the goals when you see things are not going as expected.

7) No More Late Night Snacks

This one may not seem to make sense, but I assure you that it will help maximize your fat burning exercises. The reason is your metabolism. When you eat right before you go to bed, it throws your body off and you probably notice that you awaken and don't feel hungry. Then, you skip breakfast entirely or only snack on a bagel or something on you way into work.

The result: the body goes into conservation mode. This means that it slows down your metabolism and that means you are burning fewer calories throughout the day. Plus, it increases the likelihood of snacking and basically just sets the scene for a bad cycle. Eating five smaller portioned meals per day also has to do with your metabolism as it has been found that metabolism remains highest when there is a consistent supply of food in the body. You might not believe that late night snacking affects the way your body burns fat when working out, but it does.

Now some of the things listed above are obvious while some just seem silly. And yet, taken together and consistently adhered to, these 7 little ideas will maximize your fat burning in the gym and get you to that body you can see in your mind but not the mirror far quicker than if you just go about things in a disorganized and inconsistent manner.

David Adams writes for All About Health & Fitness blog which provides lots of tips and advice on living a healthy and fit lifestyle.

Check out more fitness tips like this on http://allabouthealthfitness.com

Selecting the Right Supplier for Bridge Steel


By Jeff Weigang

Types of Steel

Various types of bridge still are used in the construction of a bridge. What you need will depend heavily on the design of the bridge as well as the amount of traffic that will be going over the bridge. For example, if you are creating a residential walking bridge versus a commercial traffic bridge, the type of steel you need is going to vary.

Additionally, you might need different types of steel in order to complete the bridge project. A supplier needs to be able to provide you with all of the different types of steel that you need. If you have to work with multiple suppliers, it is going to become an overwhelming process to order what you need. It might also take longer to get the supplies and cost you more money.

Inventory

It is important to look at the deadlines you have in place for your project. The supplier you choose may or may not have the inventory that you require for your project. As such, it may require them ordering additional inventory in stock. If this takes several weeks, he can throw off your entire deadline.

You should contact several suppliers to find out what their inventory is and the timeframe it would take in order to deliver the quantity of steel you are looking at purchasing. If it will take too long, it might be worth spending a little bit more to go with a supplier who has a larger inventory of steel on-hand.

Reputation

The reputation of a bridge steel supplier is vital. You don't want to run into a situation where you going to business with a company that is unreliable. Although you will sign contracts with all of your suppliers, you want to make sure that they offer competitive pricing and deliver materials when they say they are going to deliver them.

If their reputation is not well known within the area, you will want to rely on online reviews to tell you everything that you need to know. You should also plan on calling a supplier to ask questions.

Costs

Finally, you need to talk about pricing with a supplier. You should focus on getting quotes from at least two or three suppliers so that you can make comparisons. Otherwise, you could end up spending more on bridge steel than what is necessary. If you are purchasing a large amount of steel or plan on placing several orders throughout the year, negotiate.

It's worth taking a little bit of extra time to explore the different aspects of a supplier. It will ensure you know exactly what you are getting into so that there are no surprises later on.

Ranger Steel has always strived to form personal relationships with customers in a wide variety of industries. The industries we serve are as follows: ship building, oil and gas, mining, light and heavy commercial and industrial construction; service centers; as well as fabricators for heavy plate, vessel and heat exchangers, storage tanks, bridges, electrical transmission, and railcars.

How to Buy the Right Bridge Steel


By Jeff Weigang

Steel Properties

Steel offers a variety of different benefits and properties. These vary based upon the construction of the steel. Elements can be added into the steel in order to affect the strength, tensile load, workability, corrosion resistance, and more.

When you are in the market for bridge steel, it is important to identify the properties that are most important to you. It will make it easier to buy the steel that will have the greatest impact on your project. If you purchase steel that isn't capable of meeting your needs, you put the entire project at risk. This could lead to failing inspections or problems with the bridge structure later on. Either way, you want to avoid risk - and this means choosing the right steel to use from the very beginning.

Suppliers

The supplier you go through for your steel is going to have an impact on your project. The supplier will be the one responsible for supplying you with the steel, the quantity you request, as well as the cost that you pay.

There are several questions to ask of a supplier before you sign a contract and start doing business with them. You will want to find out the quality of steel, the various properties, the amount of time it takes for them to complete your order, as well as the costs. You should find out whether you have to pick up the steel or whether they are delivering it and whether you qualify for any special pricing based upon the quantity you are buying.

Costs & Quantities

Every project is different. A small residential bridge on your land versus a large bridge used for mass public transportation will affect the amount of steel that you need as well as the costs involved with the project.

Not all suppliers supply steel for all purposes. If you only require a small amount of steel, you need to identify this when searching for a supplier. Similarly, if you need a significant amount of steel beams, you need to let a supplier know the quantities you are looking at.

Buying the right steel for bridge construction is of the upmost importance. You need to make sure that it is structurally sound and is capable of being manipulated in the way that is needed to form the design you have drafted. Identify the type of steel you need and choose a supplier that is capable of outfitting you with all of the materials. When in doubt, ask questions from a supplier or from an organization dedicated to safety and excellence, such as the ABS.

Ranger Steel has always strived to form personal relationships with customers in a wide variety of industries. The industries we serve are as follows: ship building, oil and gas, mining, light and heavy commercial and industrial construction; service centers; as well as fabricators for heavy plate, vessel and heat exchangers, storage tanks, bridges, electrical transmission, and railcars.

What You Need to Know About Bridge Steel


By Jeff Weigang

Why is steel used?

Steel has been used in bridge construction for a long time because of its cost point, its strength, and its versatility. Whether you combine it with wood or not, the steel is going to provide the primary material to deal with the weight loads necessary of a bridge.

Whether it is a foot bridge or one that endures traffic, you have to ensure that it is strong enough to account for everything. Steel allows for a fast build that is structurally sound. It also provides the aesthetics that help to add to the natural landscape around the globe. Everywhere you look, there is a beautiful bridge in the background - and it is almost always made of steel.

What are the different types of steel?

There are all sorts of different types of steel. Bridge steel is generally a form of weathering steel because of its strength and tensile load. You can ensure that various additives are included into the steel so that it is free of corrosion and stronger than other types of steel.

You might find that there are going to be various forms of steel used on the project. This will allow you to control the workability of the steel for different reasons. For example, you might want a heavy steel for the beams and a light steel for being able to form arches and such. The heavier the steel, the harder it will be to cut and manipulate.

Does the type of bridge matter?

You might be surprised by the number of different types of bridges there are around the world. From beam bridges to truss bridges to cantilever bridges, the construction varies considerably. This means that you have to look at whether you are going to use basic steel beams or if there are going to be diagonal beams for racing as well. If you are building a suspension bridge, you'll need bridge steel in the form of beams as well as ropes or cables to help hold the weight of the bridge deck.

Before you can begin ordering any kind of [http://www.rangersteel.com/products/op-a5722/]bridge steel, you have to look at whether you are creating a fixed or temporary bridge. You also have to look at the overall design to be able to determine what kinds of beams and other materials you need in order to create a long-lasting structure.

By asking a few questions at the beginning of your project, it will be easier to identify the kind of steel and you need for building the bridge. The more you know about the steel and your project, the simpler it will be to locate a supplier and be confident that you have the right materials on hand.

Ranger Steel has always strived to form personal relationships with customers in a wide variety of industries. The industries we serve are as follows: ship building, oil and gas, mining, light and heavy commercial and industrial construction; service centers; as well as fabricators for heavy plate, vessel and heat exchangers, storage tanks, bridges, electrical transmission, and railcars.

Type 2 Diabetes - Low Blood Sugar in Older People


By Beverleigh H Piepers

The human brain is rich in nerve cells and is the most energy-demanding organ in our body. Our brain uses half of our body's sugar energy. Thinking, memory, and learning are linked closely to your sugar levels and how efficiently your brain uses this source. When blood sugar levels go extremely low, as in poorly controlled Type 2 diabetes, brain damage can result. Older adults are especially vulnerable.

Johns Hopkins University and the University of Chicago in the United States reported their findings in June of 2018 in the medical journal Diabetologia. A total of 3.1 percent of 2001 participants, with an average age of 76, had a history of severe low blood sugar (hypoglycemia). The participants who had suffered several episodes of hypoglycemia had more than twice (2.34%) the risk of developing dementia as those with better sugar control. MRI's taken of the brain showed those people who had a history of hypoglycemia also averaged a lower than usual brain size.

Researchers continued to follow 1263 of the participants and found...

low blood sugar levels were linked with new cases of dementia and

the participants who had incidents of severe hypoglycemia were more than twice (2.54%) more likely to develop new cases of dementia.

The investigators concluded there is a definite link between extremely low blood sugar and dementia. They suggest adults who are at high risk for developing dementia discuss which Type 2 diabetes medications are safest for preventing hypoglycemia...

normal blood sugar levels range from 70 to 99 mg/dL (3.9 to 5.5 mmol/L) for healthy individuals on awakening.

two hours after meals blood sugar levels should not be above 140 mg/dL (7.8 mmol/L) in non-diabetic individuals.

Some people diagnosed with Type 2 diabetes, on the other hand, are used to having blood sugar levels that would be considered abnormal for healthy people, so they need to discuss their lab work with their doctor.

Signs and symptoms of low blood sugar level are...

shakiness,

nervousness or anxiety,

sweating, chills, clammy skin,

feeling irritable,

feeling confused,

having a fast heartbeat,

experiencing lightheadedness or feeling dizzy,

hunger or nausea,

sleepiness,

blurred vision,

tingling or numbness in your lips or tongue,

a headache,

weakness or tiredness,

anger, stubbornness, or sadness,

lack of coordination,

nightmares or crying out during sleep,

seizures,

unconsciousness.

When hypoglycemia strikes, it is essential to treat it quickly. Always carry food for emergencies. A tube of cake icing, a cup of milk with a tablespoon of sugar, or fruit juice will put sugar back into the blood quickly. Then call your doctor's office.

Type 2 diabetes is not a condition you must just live with. By making easy changes to your daily routine, its possible to protect your heart, kidneys, eyes and limbs from the damage often caused by diabetes, and eliminate some of the complications you may already experience.

For nearly 25 years Beverleigh Piepers has searched for and found a number of secrets to help you build a healthy body. Go to http://DrugFreeType2Diabetes.com to learn about some of those secrets.

The answer isn't in the endless volumes of    available information but in yourself.

Dolls: The Most Consistent Toy Trend


By Shalini Madhav

Children's relationship with toys

No heart is so naive and innocent as that of a child. Yes, children are unpredictable and complex to understand but their love for toys is hidden from no one and is understood by all. You all at some point of your life must have tried pampering a child by giving incentive of a toy. Children's attachment towards toys is beyond measure. It is natural. Is not quite strange how children so easily attach themselves to fun toys? For a child, ta oy is the meaning of love. You cannot make any child give up on its love for beautiful toys. Is it not amazing how children build so strong and pure love for lifeless things? I myself as a child was so attached to a bunny-face pillow that I used to carry it everywhere. I remember once persuading and coaxing my parents to let me carry it to a party. Toys are always the best gifts for a child.

Why do children need toys?

Children need toys for fun and recreation. A child is always longing to play with other children of their age group. It is not always possible to surround them with other kids so it is best to give them toys to play with. Children are best engaged with a toy. They inculcate a feeling of love, sharing, teamwork etc when they play with their lifeless toys. There are many toys in the market, which also help with basic education of a child. Children have a friend when they have a toy. They do not feel lonely when given toys. A child's happiness really lies in its toys.

Dolls continue being the favorite toy

For kids too young it has mostly been found that they have some special love for dolls. Toy trends keep changing, but one toy which has been consistent over the years are the dolls. Obviously all young girls love the doll the most in their toys, but even male tiny tots are captured in love for dolls. Children relate a lot to dolls. They love playing fiction games with them based on their self made story. For a child the doll is not lifeless, in fact, to them it seems like another child who is a friend. Dolls are realistic toys which children use in plays having various imaginary roles. Dolls are beautiful. This is one of the major factors which binds a child with a doll. After all, children are naive and have no understanding of abstract meaning of beauty. Whatever they find pleasing to eyes, they just want it. Young girls even try dressing up their doll according to their taste and sometimes themselves dress up like a doll. There are different types of dolls available for children of different age groups and gender like Baby dolls, Rag dolls, Fashion dolls etc. Children play and grow better when they are given right toys. No toy box is complete without dolls of your baby's choice.

Starpath dolls provides    18 inch dolls for girls. You can get the best variety of beautiful dolls here. There is    18 inch doll cloth wholesale to maintain the trendy and the designer look of your dolls. Your child will love our collection.

Hair Systems: An Alternative to Surgical Treatments for a Hair Transplant


By Shalini Madhav

WHAT DO YOU MEAN BY HAIR SYSTEMS?

Hair replacement systems refer to a non-surgical treatment, an alternative to expensive hair transplantation treatments. It does not involve the use of dangerous and harmful chemicals which are used in restoring hair growth in various surgeries available nowadays.

Now there is no need to use hair wigs or getting the hair replacement done because now there is an alternative available which is virtually invisible and undetectable.

It is the perfect solution for all types of hair losses for kids, teenagers, men or women.

This system helps one in getting more natural, great looking and comfortable hair and that too in a safe and harmless manner.

HOW DOES THIS SYSTEM WORK?

Men's hair systems involve the use of a specially designed hair piece. This design of the foundation is based upon the type of activities, the lifestyle and skin tone.

The lace hair systems are the non-surgical treatment which involves applying a thin, light transparent foundation in the balding area of the head. Then this foundation is attached to the hair scalp and woven in with the existing hairs. This complete method is done in a way so that it may restore the natural look back.

It is not at all equivalent to wearing wigs or getting a surgical treatment done.

Various ways are used in order to attach the membrane to the existing hair such as double-sided tapes, clips and bonding.

ADVANTAGES AND DISADVANTAGES OF HAIR REPLACEMENT SYSTEMS

The major advantage of this treatment is that it is affordable and not expensive, which is not the case in the plethora of surgical treatments available nowadays.

It is time-saving method and results can be seen instantly. One need not to wait for long processes or the number of hours for the completion of the treatment. This also means that the effects may last for a longer period of time as compared to the surgical treatments.

The best part is that one may not experience any pain or discomfort during the process. This process does not involve the use of harmful chemicals and hence there is no question of after infections.

But one must keep in mind that there are certain disadvantages attached to the hair system too. The major disadvantage involved is that it is not a one-time expense. The one who has undergone this treatment must be aware of the fact that the expense does not stop at the time of getting the membrane.

Another disadvantage is that the membrane might wear out, hence essential care must be taken otherwise replacement of membrane has to be undergone.

Continuous maintenance is a key to have the long lasting effects and a natural look as well. One must keep in mind that if he wants a haircut then visiting a barber shop is not at all recommended, however, one needs to revisit his surgery clinic because they will remove your membrane and then trim the dead locks. This is the most important fact which has to be kept in mind.

Worried of your baldness and not have the time or money to undergo a surgery, then you need to visit   Hollywood lace for   hair replacement systems.

Decisions to Be Made for Analytics Training


By Shalini Madhav

Ways in which you can identify the kind of analytics training you need

Many people inquire about ways in which they can further the knowledge that they have in analytics. This is an industry that is still in its infancy and there are many developments that are bound to occur in the future. It is therefore important to choose the right kind of analytics training that will get you ahead and keep you current.

The boom in training

In the recent past, analytics education has experienced a boom. Some of the training is done in classes, some use software while there are also workshops and online tutorials that have become profuse. This makes it quite hard to identify the best program to choose. The other issue is the lack of clarity regarding pertinence, practice and process so as to clearly tell people what is really needed to succeed in analytics.

What do you want to do?

This should be the very first step regardless of the career in question. What kind of role currently or in the future are you aiming at? Do you want to be a data scientist or an analyst? You may also be a business professional looking for a way to leverage analytics into your daily workflow. There are also those who seek to make a transition within their career to become analysts. When you have made a clear determination of where you are at and what industry you are in, you will be in a better position to choose your path.

Identify the skills gap

When it is clear to you exactly what it is you want to do, it is time to identify the skills gap. One of the things that should be noted is the fact that the skills needed in different areas like marketing, product development and so on are different from those needed by a data scientist. There are many analytics skills that successful professionals apply. They should be able to get data from different sources and then organize it to be able to analyze it.

An analyst must learn different techniques to successfully extract value from the raw data. An analyst should also be in a position to work with the different stakeholders through effective communication.

Choose the best training option

When you have clearly defined the skills gap, you should be able to choose the best training option. The kind of training that you need is usually based on the gaps that you intend to fill. It also depends on exactly what you want to do.

There are several options when it comes to training. There are universities that offer a master's degree in this area. The programs are usually ideal for persons who don't have any kind of professional experience but want to handle analytics roles. The programs are usually comprehensive but can be time-consuming. You can also choose the online options that are quite accessible.

Local universities also offer some semester courses. It may be wise to also keep an eye open for the professional workshops that are usually held by major companies.

  Analytics training course online offers you greater flexibility and access to very important information regarding the industry. Your diligence pays off in the end, especially when you match the gaps that you have already identified with the kind of training that you get.

Healing Grief Responsibilities


By Duane Marchant

"I am the source for the perspectives I choose to hold... regardless of how aware I am of why or how I come to possess that particular perspective. It takes courage to look into the mirror of our souls, absent excuses. I will look into that mirror little bits at a time. SEE and ACT. SEE what I can bear to see and ACT upon what I am able. This is the heart of a gentle invitation to personal responsibility." ~ Mary Anne Radmacher

Often grief, sorrow and loss are frequently accompanied by uninvited partners - confusion, hopelessness, anger and indecisiveness - to mention a few. When a significant loss, or heartache occurs in your life it can leave you stunned, shell- shocked and filled with sorrow. Awful grief can imprison hope. A clear perspective is often lacking. This a time when significant courage to look into the mirror of how to heal your grief. To SEE and ACT upon what you see is a personable invitation of responsibility.

Consider Steps To Restore Peacefulness

Consider what steps you are able to take to restore peace and happiness in your life. Then take them one step at a time. Seek for all solution steps to empower you. Desire that hope might be restored. Find the steps vital to reestablish perpetual peace and happiness in your life. Have faith this can happen!

"Just as we develop our physical muscles through overcoming opposition - such as lifting weights - we develop our character muscles by overcoming challenges and adversity." ~ Stephen Covey

Restoring peace and happiness after a horrendous grief happening requires determination and grit. One step after another to bring back hope and peace in your life is essential. Developing character muscle by meeting discouragement and grieving head-on every day consistently is essential. Decide right now the steps you will take and pursue them tirelessly.

Be Your Own Creative Voice

"We are the creative force of our life, and through our own decisions rather than our conditions, if we carefully learn to do certain things, we can accomplish those goals." ~ Stephen Covey

Too often, many blame circumstances on their grief and loss. This detours healing efforts. It also clouds clarity of thought. Dormant within are tools of empowerment not needed until serious sorrow knocks loudly at your door of happiness. Strength and empowerment possibilities can be found from within and it is only you that can create the inner empowerment to find and embrace. Because you have not needed these healing tools, until now, you will have to dig deep within; they are there to be discovered and used in a personal creative way.

Consider All Beneficial Resources

Resources At all times, embrace all positive available social media, technology, internet, and all other beneficial and essential resource solutions. Take the necessary steps to be at peace with your condition. Be your own creative unique and creative voice. Seek all resources for reconciling your grief and loss. Overcoming despair, grief and loss should be your highest priority. To stop grieving, start healing grief, loss, and sorrow, and finding hope and joy is vital to experiencing lasting peace and happiness. Healing is your responsibility. No one can do it for you.

Learn how to recover from your loss and sorrow and Reclaim Happiness. You can discover the top 7 Grief Relief Strategies to move beyond your grief and loss. Visit http://www.griefreliefacademy.com/ to get your FREE 7-day audio e-course - a ($97) value. Duane H. Marchant is a Grief Relief Specialist who supports men and women throughout the world. He is an author, grieving niche speaker, coach, amputee, caregiver, and founder of Grief Relief Academy. He has walked his own grief path and believes life is precious and dedicates his efforts helping all who sorrow - stop grieving & start healing. Duane has an unwavering belief that there is hope and peace beyond even the most profound and painful experiences of life.

Premium Email Marketing Tools For Business


By Anjali Shukla

Email marketing is one of the ways to boost your business. Social media has become a platform for promoting trade, and email marketing help in that. Email marketing can be used to improve your services and app. "Email marketing is using the specific tools to send your advertising emails to a group of people." Its one of the easiest ways to make money. Marketers can send a targeted message to the intended group. Data regarding customer needs, products are, and then emails are sent to the specific customers. By email, the business can promote their services, offers and what new they have to offer. Transactional email, Direct email, Mobile email are the ways by which email marketing is done.

This is the cost-effective way, and it is cheaper as compared to others. Target customers are easy to reach within no time and as they are aware of the new things what business has to offer for them. Subscribers get the latest news and offer from the advertiser.

INSIGHTS ON THE TOOLS

There are various tools which help in marketing and making business an edge in the market.

Let's take a view at some of them

CAMPAIGN MONITOR is a template builder tool, and it assures that email can be read easily on mobile, so that customer or client miss no email. Like Google, Yahoo or any other email platform its uses the same interface so that the things don't get complex. You can upload HTML template and can format and edit when in need. Autoresponder can set only, and data segmentation ensures, that the email gets deliver only to the intended clients. Basic and Unlimited are the two packages which this tool offer.

VERTICAL RESPONSE helps to connect email campaigns to social sites like Twitter, LinkedIn, Facebook. It helps to communicate with a large number of audience. With the help of email building wizard, you can build your advertising drive and by freeform HTML customize it to make your list for company. You can use only text no images, and other statistics are required. Up to 4,000 emails can be sent per month.

BENCHMARK key feature is that it offers multiple templates for greetings, promotions and many other events. You can use HTML AND CSS to give it a personalized look. With the built-in spam filter, you can check for objectionable material in your templates. They even have a community where you can provide your views and design. Packages are there and start with 600 emails and increases further.

CAMPAIGNER tool has a lot to offer. It has more than 500 templates which are categorized as industry types and need. Contact management tool is one of the efficient features which it provides, where you can import your contact from the list. Un-subscribed email is automatically removed. In a way, this tool simplifies everything and give more than marketing. You can give a try with the free 30-day trial offer.

MIL CHIMP allows you to take surveys and send it to people to know the opinion of them. Use of survey techniques in social media makes the most out of your advertising techniques. You have the option to customize your list and know who has received the mail or not and will also come to understand that which campaign has received the maximum clicks. It offers the free subscription for 2000 subscribers.

GET RESPONSE This tool lets you efficiently maintain your contact list. You can edit your contact list. This tool track and lets you know who have subscribed, unsubscribed and clicked on links. It also gives you a report in pie and chart form and informs you about the mail it got delivered or not. Different packages are offered depending on the need.

LEAD PAGES helps you to create interactive landing pages for your sites where you have a choice to choose from 50 templates. They are in sync with best email providers. Business can make a mark within no time. Various packages are there for customers. Lead pages can efficiently transform your business quickly.

MAD MIMI Saves your time; you can clone your previous ad campaigns and make the changes according to your need. Old drives can be used in a way and if delete you can undo it also. The detailing features provide you with the information about the number of emails opened, shared, and how many people clicked on the link. By integrating with Google Analytics, it provides the statistics and clicks targeting.

CONSTANT CONTACT Offers you several templates and lets you customize your own. It gives you the detailed report regarding the links and emails. Share on social media like Twitter, Facebook, LinkedIn can boost your business and gives your site the heavy traffic.

TOUT APP is the best regarding functionality and features. It has a large variety of templates to choose from. Integration with CRM gives you the details of every email, how they are proceeding. It provides the transparency, and produce reports on which emails have been clicked, deleted, attachment seen or not. In short, it gives the detailing of each activity going on. This helps you to track your business and changes can be made accordingly as it keeps you aware of every situation. Email marketing is one of the efficient marketing techniques to promote your services. Effective marketing can give you the higher sales for the business. In this competitive era, the company should be at the prominent methods to attract the audience and make a profit. Sending manual emails to a group of people is a complex task, and it is time-consuming. To save your time and get the desired result email marketing can help you to reach the heights. For any business to succeed the market should be analyzed considering the loss also. It's not necessary that by adopting email marketing, you will always get the positive result.

By proper study and the knowledge of audience can make your business flourish in the market. So opt for this services and let your business boom in the market.

Anjali Shukla is a writer at SixPL.

Everything You Need to Know About Data Analytics Certification Training


By Shalini Madhav

Definition: The Data Analytics certification is basically a certification of knowledge of general analytics, which is the understanding of how to break down a process into components from start to finish. It is also used to certify the understanding of the process used by analysts to frame a business problem analytically, allow identification of necessary data and determine the methodology for this acquisition.

Now, before proceeding further, it is necessary to further investigate the term "data analytics". What does the term data analytics mean? What is its application? Why do we need it? What are the benefits? Why do we use such terminology to describe a set of data collected? Why is it so necessary?

Data analytics:

Terminology: It is defined as the process which is used to examine certain sets of data so that outcomes can be predicted from the information the data provides us. This is accomplished with the help of certain tools which include specialized systems and software.

Reason for the terminology: The data is indeed complicated and it can be either structured, unstructured or semi-structured. With analysis, which can be done statistically using some basic scientific fundamentals, this complicated data provides us with minute information such as the amount of profit or loss the product has been able to generate, inventory levels of the product and improvisations that can be made so as to get a better outcome.

The significance of the terminology: This is helpful for those industries where keeping track of the products being released is very important. The enhancement of the sales of each particular product is very important in such cases. Think of a new medicine has been released. It works for those suffering from tropical diseases and has to be marketed. The company decides to use certain methods of marketing. In order to check how well people respond to the advertising, how well the product is performing and the amount of sales generated, they need information regarding the product. This is the same for stock exchanges and trade centers.

Application of data analytics: It is used in industries and businesses where frequent updates about sales are important. There is lots of information buried in this data. It allows this information to be revealed for the benefit of the business with improved decision making. In cases where the datasets are massive (Big Data), specific tools have been developed to manage the data. The professionals are aware of these products.

Characteristics:

� Helps in getting an analysis of the performance of the products every second.

� Helps in increasing the sales.

� Helps in comparing sales.

� Helps in using various techniques and improvising them.

� Gives a visual representation of how well the methods used work out.

An individual will need certified training in data analytics to perform the job of a Data Analytics professional. It will help the person to deal with Big Data and provide a correct analysis of the data being collected. A certification will provide the individual with a lot of benefits, the primary one being employment. Ohio University, Massachusetts Institute of Technology and a majority of colleges and universities worldwide provide data analytics training and certification.

  Data analytics certification in delhi trains a person to deal with data analysis of big data. Data analytics provides a means of examining the data statistically to draw conclusions and assist in making the best business decisions, thereby enhancing the company's profitability.

Data Analytics Certification Training: The Evolving Course


By Shalini Madhav

What is Data Analytics: Data Analytics, also known as Data Analysis, is the strategized extraction of business-to-consumer data in both qualitative and quantitative processes to identify trends, both current and future, as well as new opportunities to determine the best decisions for the business which alter according to organizational needs and requirements. This is done for the purpose of categorically identifying and analyzing overall content, layouts, patterns and global trends.

Evolving Role of Data Analytics: Data Analytics has unfolded as a journey because of Data Scientists' and Data Analysts' groundbreaking pathway of developing data on trends and such through the compilation of interpersonal or intrapersonal data of social contexts. Over a period of years, Analytics has become multifaceted, with Data Analysts justifying, guiding and prescribing actions for organizations which have allocated capital to develop data analytics in their companies. Organizations are and will be seeking impressive capabilities from data analytics since they have captured and stored massive amounts of data. From governance to choice of new enterprises, this dynamic model has reached a milestone, according to surveys, and will be evolving rapidly in 2018, such as emphasizing more on Data Lakes and thinning down the line between Data Journalists and Data Analysts since both have the imagination and creativity to do either job.

What Kind of Person Should Pursue This: Creativity, the ultimate indicator for being a good Data Analyst, comes from wonder. And wonder is the fundamental requirement for well-researched findings, and to uncover these requires a strong foundation in statistics and the rare curiosity to seek reasons for the assigned phenomenon. Sport is one such area where statistical information is anatomized and debated in thorough discussions. But the range of options or subjects in Data Analytics has no breaking point and no extremity. If you are a person with engaging interests in these, you have come to the right place.

Skills Required and Taught in Certification Training: There are certain technical and business skills and personality traits that are either present in the person choosing this field or acquired through rigorous and healthy self-motivation. Technical skills required are:

1. Programming

2. Database designing

3. Database mining

4. SQL, SPSS, R and/or SAS languages, working knowledge of Hadoop and MapReduce.

Business skills are also required. Not only must you be technical, you must also have the ability to communicate your thoughts. Problem solving, creative thinking and efficient, effective communication are required to be successful in this type of position.

Responsibilities of the Data Analytics Professional: A Data Analyst's life is multilayered. Responsibilities and work depending upon the level of expertise. An analyst may work as a Data Scientist or Data Analyst, positions which aren't differentiated by some organizations.

Some duties are:

1. Clean and prune data.

2. Triage code issues.

3. Tackle specific tasks using systems, data sets.

4. Identify new opportunities.

Today's Data Analysts should be ready for new developments in the field of data analytics and be comfortable presenting discoveries to a conference room full of laymen.

The   data analytics certification training course, offered both online and offline, has raised awareness of the importance of research and analysis, improved the hiring prospects for new workers and provided a new branch of computer science for veteran IT workers to investigate. Now is the perfect time to get your certification.

Why Learn About the Analytics Training Courses?


By Shalini Madhav

Analytics is one of the fields which is growing at a fast rate and investing in your career by studying the field of analytics is an incredible way to develop your career. There are many people nowadays who are shifting their career priority to analytics with the rapid growth of the demand for analytic professionals. Analytics is widespread, applicable in every field you can think of. There are certain skills which are required to start your course on analytic training, but there are no mandatory prerequisites which you need. You can start the training whether you have no knowledge or you are a professional in the field.

1. Analytics techniques

Analytics uses your knowledge you have already acquired in your field. If you come from an information technology industry then you can easily understand certain software and programming languages which are required for the course. If you have a marketing background, then you can easily understand the marketing terms rather than the terms related to the fraud and hacking. If you want to shift entirely from your career domain, then you need to understand analytics beginning with the basics and learn to solve various problems related to it.

2. Analytics Courses

There are a wide range of courses in analytics training which you can take. The course helps you learn to use a lot of software which includes MATLAB, SAS, ARENA and many more. There are various foundation courses in the field of business which cover a wide range of subjects. The courses teach about problem solving using an analytical mindset with the help of tools. There are courses such as Python, which helps you in understanding machine learning.

3. Prerequisites

Business is entirely dependent on data and every field makes use of the data, so it does not matter in which field you actually work. You can have a background from commerce, engineering, business or any other field. Analytics helps to boost your career irrespective of the previous knowledge. Many people believe that you need to have a coding background to succeed in the analytics courses. There are certain programs which use the programming languages, but there is no requirement that you need to know the languages to take the analytics courses.

4. Placement and Salaries

If you do not have any experience in the field into which you want to transition, then you have to start from the beginning and the earlier experience you have will not matter. The subject of analytics is not taught in the colleges which means that companies look for the people who are experienced in the field. The experience can be gained by working on various projects and joining in contests. The field of analytics provides a good salary when compared to the IT field and others.

The field of analytics has grown immensely in the past few years. Taking the   analytics course training can help an individual in various ways, including a better salary and better choices for building up a career.

Different Types of Analytics Certification Courses


By Shalini Madhav

So are you looking for a certificate course from a prestigious college? Even if you can find one, there may be a problem with the location. But there is no need to worry about distance. Through e-learning you can easily glean the knowledge from professionals from the comfort of your home.

WHO ARE ANALYTICS?

In the business field, analytics are in great demand. Companies have woken up to the fact that a great deal of pertinent information is hidden in their customer data files. They are trying to hire professionals who understand how to analyze the data to provide insights that lead to better business decisions and enhanced profitability.

COURSES OFFERED BY THE UNIVERSITY

1) BASIC STATISTICS- The topics included in this discipline are Data Types, Probability, Random Variables, Graphs, Chi Distribution Technique, Central Unit Theorem, Sampling Funnel, etc.

2) HYPOTHESIS TESTING- This course includes how to formulate hypothesis statements, their uses, techniques like Parametric tests (one way ANOVA, Chi-square test, paired T-test, etc.), non-parametric tests (MANN-Whitney test, KRUSKAL-Wallis tests, etc.)

3) REGRESSION ANALYSIS- In this course, students are given knowledge of the measure and analysis of correlation coefficient, prediction intervals and confidence intervals, regression techniques like linearity, equal variance, etc.

4) FORECASTING- This discipline includes learning the strategy for forecasting, making analysis through graphs and charts, Correlogram, Methods of forecast like the Na�ve method that consists of Simple and Moving average, Model-driven method that consist of quadratic, exponential, econometric models, etc.

5) DATA MINING OR MACHINE LEARNING- In this subject various topics are covered such as Matrix Algebra, Affinity Analysis, Dimension Reduction Techniques (Principal Component Analysis, Singular Value Decomposition), Supervised vs Unsupervised techniques, Pattern Mining, etc.

6) TABLEAU- In this field, students are taught how to navigate the user interface, how to access help, how to connect various data sources, how to sort and filter data and perform operations using cross-tab, creating various maps, charts and dashboards, etc.

7) PYTHON- It is software which is used to perform data mining techniques as well as regression technique.

8) DATA VISUALIZATION- The utmost importance is given in teaching three vital principles of visualization to students along with lie factor, Affordance Theory, Data-ink Ratio, Tufte's Principal for Analytic Design and Graphical Integrity Rules.

9) MINITAB- This software is developed to perform Hypothesis testing.

10) XLMINER- This software is developed to perform various Forecasting techniques.

REDEFINE YOUR CAREER IN ANALYTICS AREA-

So if you're planning to enhance your knowledge and gain expertise in this field, it will not only beef up your resume but will increase your chances of achieving a promising job. Training is provided by the best professionals who having years of experience and sound knowledge of the field. They focus on giving more practical knowledge related to real life problems and how to deal with them following analytic principles. The person pursuing this course must possess basic industry knowledge and learn applicable concepts to take maximum advantage of this training. The demand for analytics are growing, especially in big business companies. Moreover, the facility of e-learning can help you to gain knowledge anywhere, anytime through videos.

Our institute provides you the best   analytics certification training delhi in developing your career in analytics and offers you 100% placement. Distance learning facility is provided to the students all over the country. It's the perfect time to pursue your analytics certification!

What You Need To Know About FCC Certification


By Terri Hall

The Federal Communications Commission (FCC) is an independent agency of the United States government that was created to regulate all forms of telecommunication inside of the U.S. including radio, television, satellite, wireless devices and a large range of radio frequency (RF) electronics. The FCC was formed by the Communications Act of 1934 to replace the radio regulation functions of the Federal Radio Commission.

Products that emit any type of radio frequency energy must be tested and certified before being marketed or sold in the United States. Standards were created by the FCC for products that might contribute to electromagnetic interference to reduce the level of radio frequency between electronic devices. Manufacturers planning to sell electronic equipment must ensure that their products will not electromagnetically interfere with other products nor cause risk to the public. Most electronic devices with the ability to oscillate above 9 kHz must get an FCC Certification.

All devices must be tested and meet emission rules, to comply with current regulations before receiving FCC Certification. Products that need certification are either intentional or unintentional radiators of radio frequency energy. Intentional radiators are devices like a smartphone, that must broadcast radio energy as part of their operation. Unintentional radiators are electronics, like a digital camera that can create radio signals and broadcast them through space or power lines as an unintentional byproduct of their operation.

Example of intentional/unintentional devices that require certification:

Power adapters

Remote control transmitters

Baby monitors

Bluetooth devices

Cordless phones

Wireless medical transmitters

Garage door/openers

Modems

Head sets

FCC Regulations

The Federal Communications Commission put standards in place for testing devices based on the type of radio frequency that is emitted. Categories were created to identify and test the products for obtaining certified authorization. Testing is divided by product type and named by the following: FCC Part 11, FCC Part 15, FCC Part 18, FCC Part 22, FCC Part 24, FCC Part 90 and FCC Part 95. The FCC will determine what method of screening your device will need to go through depending on the type of device you are manufacturing.

The FCC Declaration of Conformity

Also known as the FCC label or the FCC mark, it is a certification mark employed on electronic products manufactured or sold in the United States which certifies that the electromagnetic interference from the device is under limits approved by the Federal Communications Commission. By the regulation, the FCC DoC certification mark is mandatory for devices classified under Part 15 (IT equipment like computers, switched-mode power supplies, monitors etc., television receivers, cable system devices, low-power transmitters, unlicensed personal communication devices) and Part 18 (industrial, scientific and medical (ISM) devices that emit RF radiation) of the FCC regulations.

FCC Acceptance in Latin America and Caribbean Countries

Contrary to popular belief, FCC approval does not cover the requirements for Latin America and the Caribbean. Every country in those regions have their own Regulatory Body with their own set of regulations and restrictions. In some cases, we can use existing test reports (FCC, CE) for the homologation process to avoid in-country testing, but FCC or CE approval on its own does not fulfill the requirements.

Latin America Regulatory Compliance Group (LARCG) can help you obtain the necessary certifications to import and commercialize your products in Latin America and Caribbean.

Contact LARCG at (541) 719-8801 to learn more about our services and how we can help you with your product certification needs.   https://www.larcg.com.

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