Skip to main content

Mobile phones and WiFi radiation health risks

There have been many skeptics since the very initial introduction of wireless service about what the constant exposure to radiation can do to human health and the nature surrounding it.

While the world is bracing for the launch of 5G services the question of the health risks looms large.

The result of the extensive study that was conducted by the National Institutes of Health, US was inconclusive. The 10 year study was conducted using 2G and 3G wireless radiation exposure on animals for 9 hours each day. While it did show the increased risk of mutation leading to the growth of tumors or tissue and DNA damage in a group of rodents, another group did not show any evident health issues related to the exposure.

The International Agency for Research on Cancer has cited exposure to radiation as a potent carcinogen for humans. It means that long term exposure to radiations could result in extensive damage.

But here is something to think about. The studies were conducted on animals that were expo…

Why Is There a Need for Brands to Tech-Innovate?

Technology is affecting consumers' lives by changing the way they live and interact with brands. A recent study by consulting firm Kantar TNS, found that that 47 percent of India's consumers with access to basic Internet feel constantly followed by online advertising, about 13 percent more than the global average. But what is more interesting is the fact that 21 percent of those responded that they ignore social posts or content from brands. This brings us to the question: Can publishers and business owners still find success to win customers?
Problem is in the roots

One of the biggest hurdles that still hinders the brand-consumer conversation is the lack of personalization. The traditional methods of web marketing included mainly Search Engine Optimization and Search Engine Marketing (SEO and SEM) and paid search. In those days, 'more visibility' of the product was the primary motive of online marketing. The directive was pretty straightforward - find a product and promote it digitally. It took a while for brand managers to realize that mere visibility is not effective - the results were more often linked with how the message engaged the consumer.

That is when the marketers understood the value of 'Unified Consumer View' and 'Customer Journey Mapping'. Thus, with the advent of data analytics the shift of focus from 'push marketing' to 'pull marketing' began. These changes also gave rise to marketing technology or MarTech, slowly crediting it to become a critical part of the brand strategy. The question is: Is enough being done? Perhaps, not!

Marketers today are looking at something more than just marketing messaging gateway. Brands today are capable to track their consumer behaviour through their digital footprint by means of analytics and MarTech tools to help customize product offerings depending upon the consumers' individual interest. A paradigm shift in this direction has already begun - from finding a product to promote to eventually becoming marketing relevant products basis consumer needs.

The workflow of visual-based marketing has made way for marketing automation tools to help brand managers to engage consumers with the right message on the right platform. This often means that companies need to tech-innovate (innovate using technology) to craft engaging conversation points across channels such as web mail, SMS and social media, etc. This habit of innovation using technology has to be based on the understanding of the customer's preference. For instance, if a consumer prefers email as source of information from brands, data analytics will process and assimilate the data and automate personalized email messages can be directed to the consumer.

The most important aspect of marketing automation is that it enables brands to strategize and manage their Marketing campaigns well in advance. Therefore, in case of festive season, which is peak time for brands in terms of sales, marketing automation helps brands to manage their messaging and strategize promotions well in advance, which leaves no space for chaos during heavy traffic on their websites.

The benefit that a consumer gets is access to all the information of various products and services on relevant platforms and engage real-time with brands while browsing or shopping online.

The adoption rate of marketing technology is extremely high with brands to gauge better customer data integration, and mapping customer experiences to a company's vision of omni-channel customer service.

Therefore, the data analytics embedded at the core of MarTech helps to improve customer service. Currently, ecommerce, retail and BFSI have been taking the lead in this. But opportunities are galore for other industries too. There are innumerable things that a brand can do with MarTech more efficiently and get into the next level of customer integration.

Digital media and technology in marketing has become omnipresent and there is no longer complete divide in perception amongst "digital marketing activities" and is simply considered as part of marketing. This thinking is partially driven by changes in consumer media consumption where they continue to consume content in different formats such as mobile, web, social media, etc. basis their preferences without consciously thinking about the channels. Real-time engagement in digital platform has emerged to be the most significant tool to drive improved outcome for brands to engage directly with consumers in a more coordinated and efficient approach.

Often, building in-house capabilities to nurture and implement MarTech best practices poses a challenge. In such circumstances, it is best to associate with a marketing technology consultancy that not only understands the ecosystem, but also has the wherewithal to execute plans across channels, which is imperative.

For more visit: http://www.netcore.in




By Winay Bari




Article Source: Why Is There a Need for Brands to Tech-Innovate?

Comments

Popular posts from this blog

Corrugated Plastic, Paperboard: What Custom Box Material to Go For

Custom boxes are made from different materials. Each element determines the strength of the box and its use. Depending on the depth of one's pocket and the purpose of acquiring a certain container, one can specify what material they want their boxes to be made of. However, it would be wise to do a quick research before getting on the phone (or laptop) to order a custom container.

Custom Box Materials
Corrugated Plastic: Also known as Corriboard, corrugated plastic is a wide-range of plastic-plastic-sheet products made from high-impact polypropylene resin. Lightweight but tough, this material is mainly used for making signs and containers (read: boxes). Boxes made of corrugated plastic come in different sizes are reusable, and carry heavier weights than paperboard boxes. Corrugated plastic has many trade names, including Coroplast, Correct, and Twinplast, and it also comes in many colors.

Corrugated Fiberboard: This is the brown material most boxes are made of. Corrugated fiberboard…

Experience the Energising Passion and Pleasure of Tantric Massage

What enters your mind when someone mentions ‘massage’? Relaxation, comfort and luxury? An authentic tantric massage contains all the relaxing and desirable aspects of a traditional massage, along with the benefit of the erotic tantric elements. A tantric rubdown therapy is a bodywork of pure indulgence and luxury with a climax like nothing you have experienced before. It will transport you to a genuine state of ecstasy. This rubdown therapy does not only concentrate on physical pleasure, but also creates a sense of enlightenment where you can feel spiritual energies flowing throughout your body, creating a pleasure like no other. The delicate touch of the masseuse covering inch of you unlocks energies that were previously dormant in your body.

Tantric massage is best performed by a professionalA tantric massage cannot be performed by anyone. For unlocking real pleasure, the bodywork has to be performed by someone who has an in-depth understanding of the art of tantra. You must only se…

Want to Make Your App Successful? Here Are the Tips

A functional and feature-rich business app is a power in your hand to reach over 6 billion mobile device subscribers around the world. Be it startups or large companies, every organization wants its application to take place in the customer's' smart devices.

Today, as we witness thousands of apps deployed on the app store daily, no entrepreneur can breathe a sigh of relief simply by posting an app. It is very easy to get lost in the crowd of mobile applications on both Google Play and App Store.

Here we mention some of the practical tips to prevent your app users from clicking 'uninstall':

Define the goals and set the roadmap
The first doable thing is to define your business goals and set the app roadmap to achieve them. The road map gives you a rough idea about the required features for your customized app. Just stay away from blind imitations as they generally result to be expensive. A successful app is one that attracts and retains users while simplifying your busines…

Optimal Contact Center Technology Improves Customer Satisfaction

Customer loyalty is the make-or-break for most businesses. If customers do not keep coming back to you, and are not advocates of your organization, then churn will become increasingly damaging.

How an optimal contact center can increase customer retention? Customer service is the largest single influence on consumer loyalty. Research has shown that 46 per cent of people feel that service is their number one driver for loyalty, compared to only 33 per cent who felt that product quality was key. So if you can achieve both excellent service and product quality, then your business will have high loyalty, and help drive profits up!

Customer Frustration
The research identified that there are three main areas of customer frustration in the contact center: Hold Times, Interactive Voice Response Systems (IVRs) and Call Transfers.

Businesses need to be aware that these areas can cause a great deal of dissatisfaction amongst customers, and ensure they work to avoid it.

1. Hold Times
We all know that a…

Roses Are Red, But Are Violets Really Blue?

Well, maybe not. In today's Tech world, what seems to be may not be.

Phishing, credit card fraud, email scams, all have become very sophisticated for sure.

An example, I just listed my Note 5 on Amazon seller account, within minutes I had a buyer-until I read the response:

Does this sound like something Amazon would write?

Quote: "we hereby inform you that order have been completed for your item and payment have been received from buyer by us on your behalf. An additional 50 for shipping has been added. You can now go ahead and ship item and get back to us with shipping tracking number for shipment verification in other to transfer your payment into your account".

Obviously, these morons were not very good at it. But many are.

A scammer contacts you out of the blue pretending to be from a legitimate business such a bank, telephone or internet service provider. You may be contacted by email, social media, phone call, or text message.

The scammer asks you to provide or confirm yo…

Different Types of Sturdy Foundation Bolts

The foundation bolts are made by casting from wrought iron rods or mild steel and are used to fasten the machines to the foundations. The size of the bolt to be used depends upon the bulk of the machinery and the immensity of the power of the machinery while it is in use. The f bolt manufacturers make them strong enough as these provide the resistance and the required support to the structure. It also helps in providing a foundation that is strong enough for the entire structure.

For setting the foundation bolts in correct places, positions are marked. After this, the they are suspended into the holes. Concrete is then filled into the space around the bolts and once the concrete sets, the bolts get secured firmly into the ground. There are several types of bolts made by the foundation bolt manufacturers that are used for various purposes. Let us have a look at them.

Bent foundation bolt

These are cast in bent form and then set in the concrete. At times, the machines require to be positi…

The Dramatic Downside of Home Decor Ideas in Movies

Movie sets make all kinds of fantastic home d�cor ideas seem possible, but many of these ideas would have major downsides in real life.

Willy Wonka's Chocolate FactoryThe chocolate factory is a big inspiration to kids everywhere. The pre-teen audience salivates at the sight of the chocolate river, teacup flowers, and trees with balloon-like candy fruit. Who wouldn't want a gigantic room where everything is edible? A reasonable adult with foresight-that's who wouldn't want the biohazard of such a playspace. First, there's the impossible task of fending off insects and replacing expired candy trees. Secondly, inviting any guests to enjoy would be as biologically risky as sharing a lollipop with a group of friends. The only adult who would be interested in a room or house of candy is the witch in Hansel and Gretel.

Texas Chainsaw MassacreThe murderous family in the original Texas Chainsaw Massacre movie isn't portrayed in a very favourable light. "Stand your gr…

Common Mistakes You Should Avoid While Choosing High Tensile Fasteners Manufacturers

The fasteners are the most important things that are employed in almost every industry. However, some use light duty fasteners and others use heavy duty fasteners. There are various types of industrial fasteners like industrial screws, bolts, nuts, washers, etc. which can be further classified into various categories as per the application area of the industry. The demand of high tensile fasteners is increasing rapidly because of highly advanced technologies and growth in the array of research and development. The fasteners are made with the various types of metals to meet the demand of every industry. The product is also made with non-metallic materials as per the application demand.

The electroplating and coating of the fasteners is also in trend to perform various functions in different types of industries. The demand of the product is never ending but should be careful while choosing the fasteners as they can harm you in the case of quality failure during the process. Sometimes we …

Thinking How to Do Your Coursework Faster? Here Are 7 Important Tips

Every student dreams of scoring top-notch grades in their coursework but ends up losing their precious grades due to insufficiency of required skills and time management. This article highlights some key factors to keep in mind while composing coursework.

Coursework is a learning activity that aims to develop practical knowledge, research, and writing skills of students. By writing coursework, a student gets practical knowledge of the learned theoretical subject.       

However, students have mixed reactions when coursework is assigned to them by the professors. Some students think of it as an opportunity to learn new things while others consider it as a burden. Whatever the reaction may be, students are bound to complete their coursework in such a way that it touches the benchmark set by their professors.

Writing coursework is not a child’s play. It involves various step-by-step approaches that are to be kept in mind while writing an assignment. Poor writing skills, tight deadlines, an…

Bad Service Can Ruin Your Restaurant's Reputation

During the holidays I enjoyed the time off with some surf, sea and sand. As like most people on holiday, I love spending time with special people at wonderful restaurants. Most of the restaurants I went to knew what they were doing and their waitrons were on the ball. I commend such good customer service. However, there was this one restaurant that I went to that did not offer such a good customer experience. Bad service can give a restaurant a bad name.

Let me share my experience with you.
My companions and I decided to have breakfast at the beach. This particular restaurant is ideally situated on the beach, just a few metres from the sea so you can imagine the beautiful view we were looking forward to. While waiting in the queue to be seated, we were promptly informed that we needed to wait a bit. Once we were seated it took quite some time for our waitron to welcome us and provide us with the menus. When she did show up she advised that the restaurant is very busy and breakfast will …