Why Product Demonstrations Make Better Business Sense

Walk into any store or mall today, whether it is a grocery store or a boutique store, a high-end mall or the shopping center next door, and chances are that you will see a product demonstration going on there. This could be to demonstrate an electrical appliance, such as a kitchen appliance, or it could be to demonstrate a new cosmetic or beauty product, or it could be a food demonstration that gives people a chance to sample the food or beverage that is being marketed. No matter what category of shopping center promotions you see, you can rest assured that there will be a beeline of people eagerly waiting to get a sample or try the new product. This could be just the curious among the shoppers or those who are serious shoppers who are ready to actually buy the product.

Even if the product demonstration is given to 10 people, you can rest assured that at least half of those would be willing to buy the product after trying it out. This is why a product demonstration is such an effective form of marketing for companies across different industries as it gives a much better return on investment than other forms of advertising, while also being cost effective. Unlike print, electronic, and digital media or social media marketing which can tend to get very expensive, a product demonstration is more value for money and delivers results, especially when planned, designed, and implemented by a professional company that has considerable experience and expertise in shopping center promotions.

One of the major areas that shopping center promotions are so successful is in the food and beverage industry. This is because a food demonstration gives people the chance to actually taste, smell, and/or see what the food or beverage product is like. This is a totally different experience, one that allows them to enjoy the product using their five senses. Compared to just reading about the product, or seeing it on television, or seeing it on the supermarket shelf, the experience of actually sampling the product, experiencing what it tastes like, smells like, and looks like, is enough to make most people actually buy the product. This is true even if they have been loyal to a certain brand for many years.

A product demonstration is especially effective in households where the children are the decision makers when it comes to buying food and beverages! Children are known to be notoriously loyal and stick to a favorite brand. Parents do not often want to upset this status quo. So the most effective way that companies can get such a demographic to buy their new brand is to give the children a chance to sample the product! And this is something that most children will love to do, as they are naturally curious. Once they are won over, then winning over their parents is a walk in the park! This is something that a television commercial or a print advertisement cannot achieve, no matter how well made or expensive it may be!

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 By Anjan Bahadur


Article Source: Why Product Demonstrations Make Better Business Sense