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India and Malaysia recently faced off in a friendly match, showcasing the talent and skills of both teams. The game was highly anticipated a...

How to Engage Your Client Better

Success of a deal largely depends on client engagement. Client engagement is the parameter to gauge client's interest in your deals and offers. It becomes very important to attract, involve and indulge your clients in the deal to make it a success. Best businessmen and marketers achieve high levels of client/customer engagement through advertising and promotions. However, it takes a lot of capital and investment to air the advertisement projects. But this should not be a matter of concern for small businessmen and agents because a lot of cost effective ways to enhance client engagement exist. Have a look!

Impressive introduction:
First impression is the last impression and therefore, introduction is an important aspect while communicating to your client. The introduction should be likeable, interesting and attractive. It should cover your strengths, your product specifications and most importantly, why the product is important to the client or what are the benefits that the product will offer to the client. It should be noted that the introduction should not be long and boring and the client should not lose interest in what you are saying, in any point in time.

Social media:
In today's tech savvy world, everyone uses social media to find out the information about things and people. If you have an attractive Facebook page or a linked in profile, your clients might already be following you and when you will approach them, they will be more engaged because they would already be knowing about you through social media. You can also have your own blog with useful articles posted on it. It will not only help you increase your client base but also increase your goodwill. That's why it is essential to keep yourself updated with the latest technology and apps and have such a social media presence that could be felt.

Appoint brand ambassadors:
Appoint yourself a few loyal brand ambassadors. They will constantly promote you as a brand which will result in the spread of a positive word of mouth. Word of mouth is the most effective tool to attract customers since they believe the opinions of the like. Thus, paying a small amount to your brand ambassadors can create a priceless goodwill for you.

Customer complaint forum:
A good businessman remains with the customer even after the sale has been made. This is called customer service. A marketer-client relationship doesn't end at selling. Instead, it begins post sale when customer complaints come into play. Every customer wants to be heard and addressed. Therefore, you must create either an online or offline customer redressal forum where they can share their complaints and feedbacks and you can offer them solutions. This will help you achieve great customer satisfaction and in creation of repeat purchasers and loyal customers.

These steps will not only help you achieve client engagement but also help you retain your loyal clients and make sure you don't lose them to a competitor. Hope that helped!

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 By Vikas Tawar


Article Source: How to Engage Your Client Better