Why Narrow Your Niche?

To market effectively, you must focus on what problem you solve (niche) and who you want to work with (target). Your niche is the problem you can solve or what you're an expert at. That expertise is determined by your experience and your interest.

There could be many people who have the problem that you solve, and it's much easier to find those people if you first carefully define who they are. And, if they can see exactly how you can help them, they will respond to your efforts.

Maybe you are someone who has resisted this, perhaps for fear of losing possible clients due to over specializing. Or it could be the fear of picking the wrong niche. It could even be a form of procrastination or self-sabotage.

Whatever the root cause is, it's something that you must take a closer look at if you want to get more clients. And despite these fears, I am recommending that you not only choose a niche, but also make it a narrow one.

You see, a wide niche, may actually attract fewer potential clients, because you aren't addressing a particular urgent need. Many people need medicine, but they will respond only to marketing that addresses their specific ailment.

When you solve a specific problem of a specific group of people, you have a better chance of being seen as the expert. And experts can attract more clients and can charge more for their services than generalists.

So when you narrow your niche, you increase your chances of being perceived as the expert, and consequently you will attract more clients and be able to charge more.

A narrow niche also serves as a welcome gateway. By offering a specific group a specific solution to an urgent problem, you're simply helping them walk through a gateway, and then inside that gateway you can show them all the different other ways you can help them.

Inside the gate are all the great breakthroughs and transformations your clients need to make. That's where it all happens.

But if you don't convey what your niche is clearly enough, they can't see that the gateway is for them in the first place, and they'll never even consider walking through it. You need to get them through the gate first.

Tips

Selecting a narrow niche can be challenging but necessary. Here are some tips:

� A niche is your specialty---the problem you solve and the solution you offer.

� A narrow niche actually can attract more qualified clients than a wide niche.

� By offering a specific group a specific solution to an urgent problem, you're simply helping them walk through a gateway.

� People want products that offer a specific solution to a specific problem.

� When you solve a specific problem of a specific group of people, you have a better chance of being seen as the expert.

� A specialist has more perceived value than a generalist/jack-of-all-trades.

� When you are perceived as the expert/specialist, you attract better clients, and you can charge higher fees.

Using Your Niche to Find Self-Selected Clients

Your niche is the gateway to all your products, but first you have to get people through the gate. By clearly defining the problem you solve, the right people will respond to your marketing materials. In this way qualified leads self-select themselves by opting in to your list and going through your sales funnel. By the time they schedule an appointment, they are practically sold on your services before you even talk to them.

Jeannette Koczela trains life coaches, consultants, and solopreneurs to run their business more profitably by teaching them business skills and how to use LinkedIn to get all their clients. Download her free eBook, "How Solopreneurs Can Get Quality Leads Every Month Without Spending a Dime" HERE to find out how you can get your clients on LinkedIn too.


By Jeannette Koczela


Article Source:  Why Narrow Your Niche?